Last year fighting with “fake information campaign” proposed by former US President Barack Obama was central topic in mass media. The vast sums of money were allocated to the training of journalists, support of independent mass media, holding of forums and seminars. Despite the fact that Donald Trump has criticized the anti-Russian rhetoric of his predecessor, essentially, nothing has been changed. And the programs started by the Obama administration are being still implemented.
The European and American publishers tarnish the image of Russia keeping with the best traditions of the Cold War era. And being financed from the US state budget, these organizations proceed training journalists as part of the information war.
So, in September 2016 the US Broadcasting Board of Governors (BBG) released the information about the VOA’s journalists training to work for it and communicate with the Russian-speaking audience using social networks. These journalists knew about the ways of audience attraction, establishing the communication with audience using chatbot applications.
Besides, during 2017 the BBG plans to increase the number of digital media in the Baltic states, the South Caucasus and the Central Asia in order to dominate over the Russian information sources. The major focus is put on attracting “authoritative young users” living in Russia. “Fighting with Russian false information campaign” will become the priority task for the Voice of America in 2018.
The Voice of America is interested in social media platforms because their audience is bigger than the traditional mass media audience. People think that information published on social media platforms is more reliable. There is an illusion that barrier between the information and the method of its presentation is absent.
Many experts believe that the true aim of this training is to select staff for promoting American ideas. Besides the journalists qualification growth, they were given the detailed recommendations how to cover particular issues.
The government- funded mass media are ready to pay much more than the independent information agencies. That is why the staff members keep their job and fulfill any political orders of their employers without taking into account the state interests of their own countries.